Site Logo
Zel is set to open its second hotel in Spain on the Costa Brava this summer

The brand created by Meliá Hotels International and Rafa Nadal will bring its innovative "Mediterranean House" concept to the crystal-clear waters of Tossa de Mar.

Zel, Costa Brava, Spain. Junior Suite Garden View
Zel, Costa Brava, Spain. Junior Suite Garden View

Zel, the hotel brand created by Meliá Hotels International and Rafael Nadal, has commenced the year with new expansion projects, as announced at Fitur by Meliá's Chairman and CEO, Gabriel Escarrer. He disclosed the brand's upcoming destinations, with the second Zel project set to open on the Costa Brava this summer, followed by new hotels in Madrid, Sayulita (Mexico), and Punta Cana (Dominican Republic) in 2025.

Zel launched its first hotel in Mallorca in 2023, establishing the unmistakable Mediterranean lifestyle as its hallmark. The success of this hotel has propelled the brand's growth, and it is currently underway with preparations for its next opening: Zel Costa Brava. The hotel, owned by Azora and formerly the Pola Giverola Resort, is situated amidst 35 hectares of nature, excellently located between Cala Pola and Cala Giverola, just minutes away from Tossa de Mar—an emblematic town in the Costa Brava where visitors can connect with the essence of the Mare Nostrum.

Featuring 214 rooms, the hotel is undergoing refurbishment to align with the brand's attributes and architecture, inspired by outdoor living. It will showcase dynamic outdoor spaces and biophilic design, expressing the concept of "al fresco". Consistent with the brand's characteristics, the entrance to the resort will transform into an energetic patio, serving as the heart of the hotel—a meeting place for guests. It will house a specialty coffee corner, a concept store with products from local and international brands, a modern supermarket, lounges with reading and relaxation areas, and self-check-in kiosks. The hotel will also focus on providing a distinctive gastronomic experience and will feature renovated leisure, sports, and wellness facilities.

Gabriel Escarrer emphasizes, "Our alliance with Rafael Nadal continues to progress and is embodied in this energetic hotel located in front of one of the most spectacular coastlines of the Mediterranean—Tossa de Mar. This, along with the values of this asset and our collaboration with Rafa and partners like Azora, fills us with pride, affirming our belief that Zel Costa Brava will become an essential hotel-destination for quality tourism in this area."

Rafael Nadal expresses his happiness in announcing “A new Zel hotel in the Costa Brava, a Mediterranean area with many similarities to Mallorca, where the Zel concept originated. We are aware of the demands that this brand represents, and that is why we value moving forward with the expansion hand in hand with Meliá. Zel Costa Brava in a destination like Tossa de Mar offers everything the Zel customer expects in terms of nature and surroundings, authentic experiences and impeccable service".

Concha Osácar, founding partner of Azora, describes the hotel “As a unique asset in the Mediterranean, difficult to replicate. When presented with Meliá's value proposition for the Zel brand, partnering with Meliá and Rafael Nadal in the hotel's repositioning was an obvious and winning decision for Azora. We believe that the collaboration has everything needed to make Zel Costa Brava a benchmark on the Costa Brava—an evolving tourist destination with numerous attractions.”

About Meliá Hotels International
Founded in 1956 in Mallorca (Spain), Meliá Hotels International has a portfolio of more than 400 hotels (portfolio and pipeline), throughout more than 40 countries, and 10 brands: Gran Meliá Hotels & Resorts, The Meliá Collection, ME by Meliá, Paradisus by Meliá, Meliá Hotels & Resorts, ZEL, INNSiDE by Meliá, Falcon’s Resorts by Meliá, Sol by Meliá and Affiliated by Meliá. The Group is one of the leading companies in resort hotels worldwide, while also leveraging its experience to consolidate the growing segment of the leisure-inspired urban market. Its commitment to responsible tourism has led the Group to become the most sustainable hotel company worldwide, according to the last S&P Global Corporate Sustainability Assessment, and it is also a “Top Employer 2023” brand in Spain, Mexico, Dominican Republic, Italy and Germany. Meliá Hotels International is also included in the IBEX 35 Spanish stock market.

About ZEL
ZEL is the new lifestyle brand created together with Rafa Nadal. A collection of hotels inspired by the welcoming homes, outdoor culture and spontaneous lifestyle of the Mediterranean. A new hotel concept with a refreshing aesthetic based on the spontaneity, energy and family values of the Mediterranean. ZEL presents an architecture based on open and dynamic spaces, with an organic and revitalizing aesthetic, inviting you to feel the warmth of a Mediterranean House. The Mediterranean patio is the centre of the experience, from sunset to sunrise, enjoy an exceptional and festive atmosphere without interruption.  

Login / Sign up