W Hotels to Make Italian Debut with Bold Design and Innovative Programming Defying Perceptions of the Eternal City
W Hotels Worldwide, part of Marriott International, prepares to make its brand entry in Italy this autumn with the debut of W Rome. Located on Via Liguria, next to the Spanish Steps, this historic palazzo-turned-luxury-lifestyle-hotel will offer an unapologetically Italian experience, where guests can live in the moment and anticipate the future of the Eternal City.
“The debut of W Hotels in Italy is almost here and we could not be more excited to unveil our playfully luxe spirit with this highly anticipated hotel,” said Candice D’Cruz, Vice President – Luxury Brands, Europe, Middle East & Africa, Marriott International. “The opening will introduce a thriving line-up of restaurants and bars to the city that will become a must-go destination for travellers and local tastemakers alike. After more than a year of missed moments, raising a glass together on Otto Rooftop Bar is just what we all need.”
Welcome to Roman living
Designed by Meyer Davis with the brand’s bold interpretation of luxury in mind, W Rome brings innovation and local storytelling to life. In a city marked by an immense historical heritage, the hotel décor will layer an Italian colour palette with patterns that blur distinct eras of standout design. The property exudes 1970s glamour with traditional architecture blending into colour blocking and bold graphic patterns in hues of burnt orange, dramatic red and foliage greens. An eclectic mix of colourful furniture meets stone walls representative of the building’s past, while reflective surfaces bring a contemporary feel to the interior. The 147 stylish, open-plan guestrooms and 15 suites feature luxurious design details including wooden herringbone patterned floors effortlessly blurring into modern marble surfaces contrasted with dark, rich maroon curtains. Guestrooms boast iconic views, with some overlooking the Istituto Svizzero, and many offering private balconies and terraces.
The Extreme Wow Suite (the W brand’s modern interpretation of a traditional presidential suite) provides a spectacular stay with highly coveted indoor and outdoor living, endless views across the city, and an impressive outdoor terrace spanning 140 square metres, perfect for private happenings and events.
An eclectic gastronomy lineup
As one of the defining characteristics of Italian culture, W Rome takes food seriously. Foodies will rejoice as Ciccio Sultano, Sicily’s sensational chef, brings his southern passion to the hotel as the Culinary Lead. His signature restaurant in Rome will be Giano Restaurant, where diners can meet over their favourite cocktails and delicious dishes. W Lounge, the hotel’s buzzing bar destination, will bring the pulse of the city to the hotel’s doorstep with live music, DJ sets and cocktail culture, while the hidden Giardino Clandestino will be an intimate alfresco setting for toasting with friends.
A rare treasure in the city, Otto Rooftop Bar will boast sweeping panoramas across Rome, complete with a WET Deck (rooftop pool) where stylish locals and guests can soak up the Roman sun and mix it up over cocktails, crudo, and pizza.
Fuel in the city
FUEL is the W brand’s high-energy, social take on wellness that allows guests to focus on mind and body. FUEL-focused activities will be led by Italian athlete Pietro Boselli, with the first FUEL x Petra Studio Gym and personal training programme. From high-intensity sessions to boxing and yoga, Boselli will offer guests and locals alike energy-soaked workouts.
About W Hotels Worldwide
Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, Inc., has disrupted and redefined the hospitality scene for over two decades. Trailblazing its way around the globe, with nearly 60 hotels, W is defying expectations and breaking the norms of traditional luxury wherever the iconic W sign lands. With a mission to fuel guests’ lust for life, W ignites an obsessive desire to soak it in, live it up and hit repeat. The brand’s provocative design, iconic Whatever/Whenever service and buzzing Living Rooms create an experience that is often copied but never matched. Innovative, inspiring and infectious, the brand’s super-charged energy celebrates guests’ endless appetite to discover what’s new/next in each destination, to see more, feel more, go longer, stay later. For more information on W Hotels, visit whotels.com/theangle or follow us on Twitter, Instagram and Facebook.
About Marriott International
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,600 properties under 30 leading brands spanning 133 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy™, its highly-awarded travel program. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.