Toscana Resort Castelfalfi, known for its rich history and breathtaking landscape, is excited to announce its rebranding as Castelfalfi. This transformation comes in the wake of the estate's remarkable restoration and the imminent opening of its new wellness spa this month, providing the ultimate wellbeing experience in the most refined setting.  

Serenity, Hospitality, Surprise, Warmth, and Nature stand as the pillars of Castelfalfi's new brand identity. As the resort unveils its rejuvenated offerings, guests can anticipate a unique blend of tranquility, impeccable service, delightful discoveries, genuine warmth, and a harmonious connection to the awe-inspiring natural surroundings.

The rebranding of Castelfalfi encapsulates the essence of its surroundings, drawing inspiration from the rich history and breathtaking landscapes of the estate. Nestled amidst sun-kissed rolling hills and adorned with verdant slopes of green, endless stretches of cypress trees, olive groves, and grape vines, Castelfalfi welcomes visitors to a health sanctuary steeped in history, where the present moment is cherished, and the wonders of mother nature are embraced.

At the heart of the rebranding, Castelfalfi introduces a new logo that symbolizes its transformative journey. The logo features a Wordmark and a Brandmark, each encompassing the essence of the Borgo's heritage and classic modernity. The elegant details of the Wordmark draw inspiration from chisel stone engraving and pay homage to the timeless beauty of Roman lettering. The Brandmark, a fusion of the Etruscan horse and Pegasus, the symbol of Tuscany, celebrates the rich cultural history of the village.

Alongside the new visual identity, Castelfalfi embraces two bespoke fonts, each designed to evoke different aspects of its character. Castelfalfi Signage, a modern rendition of a historical Tuscan Serif, blends distinction, elegance, and functionality. Castelfalfi Floral, a floral script font, captures the lush beauty of Tuscan nature with the sweet curves of its rolling hills and reflects the traditional charm of the local bottegas.

Castelfalfi rebranding signifies a resolute commitment to providing an enriching and rejuvenating experience for its discerning guests. It invites the world to embark on an unforgettable journey, where time slows down, and the wonders of Tuscany become a part of each guest's story.

The property is a member of Preferred Hotels & Resorts’ prestigious Legend Collection.

For more information about Castelfalfi, visit www.castelfalfi.com

About Castelfalfi:

Castelfalfi is an ancient settlement of Etruscan origin in the heart of Tuscany developed on an estate of 1100 hectares between Florence, San Gimignano, Volterra and the Livorno coast. Acquired in the summer of 2021 by the Lohia family, the Estate inaugurated a new course thanks to the vision of the enlightened Indonesian patron who, after realizing its potential, planned an ambitious investment, with the aim of preserving its naturalistic value and making it an exemplary place for lifestyle and health. Far from wanting to transform the destination into an exclusive residence for investors only, the new ownership encourages the openness and free access of Castelfalfi as one of its most precious strengths, allowing travelers and inhabitants of the neighboring areas to experience a unique experience in connection with nature, thanks to a series of original activities and the 27-hole Castelfalfi Golf Club, the largest in the region and one of the most challenging courses on national soil. In the 2022 and 2023 seasons, the estate witnessed a real renaissance in the hospitality offer of the village, further raising the standards of service, with the aim of further increasing them in the following years. The main protagonist is the widespread 5-star luxury hotel, which is complemented by a series of villas and traditional farmhouses that have been completely restored.
www.castelfalfi.com