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The Social Hub Unveils its Next-Generation Room Design

A new inviting and purpose-centric concept marks a key step in the hybrid hospitality company’s premiumisation strategy.

Hotels are located in European cities and offer spaces where guests can learn, stay, work and play.
Hotels are located in European cities and offer spaces where guests can learn, stay, work and play.

The future of The Social Hub’s hotel room design has been unveiled, one which aims to create an intimate space for guests through warm tones, stylish furniture and bathrooms, experience-centric surprises, and much more. This next-generation concept is part of the hybrid hospitality leader’s strategy to elevate its offering as it continues to grow its footprint across Europe. A number of “premium rooms” are currently piloted and available for booking at The Social Hub Amsterdam City for stays beginning July 20th. Following this, over the coming years the design will be gradually adapted and rolled out across the entire portfolio with the brand’s diverse community in mind. Once completed, travellers, students, business professionals, digital nomads and more will be able to choose from elevated room options tailored for their specific needs.

Marion Koopman, The Social Hub’s Chief Operations & Commercial Officer, commented:After much research done to understand exactly what our varied guest profiles are really looking for, we’ve landed on a new room concept that represents the evolution of our brand’s design experience. Our approach aims to transport guests from ‘we’ community-centric spaces to a ‘me’ zone featuring a more sophisticated and values-driven experience. With this rollout we will also align our hubs to a higher category competitive set which we are aiming to move towards.”

Seamlessly blending comfort, functionality and style the new premium room concept being piloted has been designed to be a calming and functional private space within The Social Hub Amsterdam City. A place where guests can take a break from socialising with our vibrant community and refresh, recharge and dream.

The premium room features include:​

  • Plenty of hybrid utility space for two guests to lounge, work & play.
  • An extra comfy king-size bed and choice of high-quality pillows, plush chairs and tables to work, study or relax.
  • A spacious bathroom with rain shower & double sink, featuring Zenology toiletries and bathroom tissue produced by The Good Roll with 100% European recycled paper.
  • Clever solutions designed to comfortably unwind with the use of warm colour tones, fabrics, wooden floors, dimmable lighting and more. ​
  • Small surprises such as local design touches and even a selection of books tied to The Social Hub’s purpose of “together, we create a better society” including Tal Ben-Shahar’s Happier No Matter What, Rutger Bregman’s Humankind; A Hopeful History, and Elkhart Tolle’s The Power of Now.

The new room concept is the result of a more than a year-long process to perfect the offering. This includes basing the design research and insights obtained via internal and external surveys, focus groups with staff and guests, design expert consultancies, and more. The design is being led by Italy’s Rizoma Architetture alongside a curated selection of partners with shared purpose-driven values such as The Netherlands’ DUM Office (chairs) & ByBorre (fabrics), and Denmark’s Kvadrat (fabrics).

About The Social Hub

Driven by a purpose to create a better society, The Social Hub is a pioneer in the hybrid hospitality industry, offering spaces where guests from all walks of life can learn, stay, work and play. With hotels located across Europe’s most dynamic cities, The Social Hub connects and creates a unique community of travellers, students, business professionals, neighbours, and more.

From hotel facilities, student and extended stay rooms, co-working spaces, through to auditoriums, gyms, event spaces and a comprehensive social impact programme including its TSH Talent Foundation, The Social Hub is a place where people can connect and learn from one another, build a community and engage in unique experiences that help spark ideas and make change happen.

Founded in 2012, The Social Hub is headquartered in Amsterdam and counts with more than 1,000 employees. The company’s total locations amount to 23, including 18 hotels and over 10,000 rooms currently operating in Amsterdam (two hubs), Barcelona, Berlin, Bologna, Delft, Eindhoven, Florence, Glasgow, Groningen, Maastricht, Madrid, Paris, Rotterdam, San Sebastián, The Hague, Toulouse, and Vienna. Five hubs are currently in development: Porto, Florence Belfiore and Rome will open in 2025, while Lisbon and Turin will welcome guests further ahead.

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