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TAFER Hotels & Resorts Appoints Sasa Milojevic as Chief Operating Officer

To Support and Enhance Award-Winning Company’s Expansion and Lead Next Phase of Growth

TAFER Hotels & Resorts, is pleased to announce the appointment of Mr. Sasa Milojevic as Chief Operating Officer. TAFER Hotels & Resorts is a forward-thinking leisure and hospitality company with an award-winning collection of resorts.

Mr. Milojevic brings more than 25 years of industry experience to his new role and will help TAFER Hotels & Resorts grow their luxury hotel and real estate portfolio while adapting to forthcoming sales trends and further improving the excellent customer service the company is known and recognized. 

Sasa is a well-versed operations and business strategist who has worked with noted hotel brands and has a wealth of experience with managing all aspects of hotel, condo and spa operations, new hotel openings, business and strategic development, implementing successful marketing programs, and creating efficient corporate communication strategies. In addition, his background includes a stellar track record in revenue and profit optimization, quality assurance, sales and marketing management among many other. 

In his new role as COO of TAFER Hotels & Resorts, Sasa will oversee existing hotel and real estate operation & development, sales and marketing division, and will create a new business development division to generate new opportunities for further growth of the company. 

“I am delighted to join TAFER Hotels & Resorts’ team of accomplished professionals, and very excited to lead the further expansion of company’s award-winning luxury portfolio”, said Mr. Milojevic. “Even though the industry is facing its challenges, this is an extremely exciting time to be part of a growing hospitality brand as over the next 9 months TAFER is set to open new property in Cancun - Garza Blanca Cancun that will set a new standard for the luxury hotel industry and hotel design. In addition, we are working on few other luxury hotel projects in Cancun, Los Cabos and Puerto Vallarta, as well as on an extremely exciting real estate project “Lemuria Residencies” slated to debut in 2023 that will elevate even more the luxury of the Garza Blanca and Mousai complex in Puerto Vallarta, designed to be an immersive wellness development, where you will be enveloped in the mountains and caressed by the sea, offering an integrated approach to well-being for body, mind and spirit”.

Previously, Sasa served as the Global President of Hotel Operations and CEO for Mexico, LATAM and Caribbean regions at Karisma Hotels & Resorts. During his 11 years with Karisma, he successfully led the organizational transformation of the company and played an essential role in growing their hotel portfolio by opening more than 20 properties in 6 different countries. During his tenure he was responsible for 30 hotels and resorts across 12 brands and under his operational oversight a number of properties earned industry´s top accolades, ranging from Best Boutique Hotel Chain by Travel Weekly to Best All-Inclusive Luxury Chain by Conde Nast Traveler´s Readers´ Choice Awards and AAA Five Diamond Awards. Previously, Sasa was the COO of Buenaventura Hotels Corporation. He began his career in 1995 with Allegro Resorts, where he worked his way up and gained valuable leadership experience in the industry.

His extensive background and proven track record in business development, sales & marketing and luxury multi-site operations will be a tremendous benefit to TAFER Hotels & Resorts. Mr. Milojevic is a dedicated professional, a perfectionist by nature and a believer in persistently pushing service standards to the next level through a combination of strategic management, creative thinking and innovation.

TAFER is a forward thinking leisure and hospitality company with an ever-growing and evolving collection of award-winning hotels, resorts and boutique villas, including the distinctive Garza Blanca Preserve Resort & Spa and Hotel Mousai in Puerto Vallarta, Villa del Palmar Cancun Resort & Spa and Garza Blanca Resort & Spa in Cancun, Garza Blanca Preserve Resort & Spa in Los Cabos, Sierra Lago Resort & Spa and Sian Ka’an Village, with new properties soon to be launched in Puerto Vallarta, Cancun and the Riviera Maya. Being a principal owner of The Villagroup Resorts, which boasts nearly 30 years of success, TAFER’s mission is to continue to merge excellence, quality and creativity to provide extraordinary vacation experiences that can be enjoyed for a day, a week or a lifetime. Constantly seeking to reflect the artistry that lies at the heart of the leisure industry, the company encompasses all aspects of hospitality: hotel design and construction, resort management, timeshare and residence clubs, marketing and concept design as well as tour and travel agent services.

For more information about Tafer Hotels & Resorts visit