The new Rocco Forte hotel is expected to open in 2027.
Rocco Forte Hotels will launch its first hotel in Naples, Italy, after signing a management agreement with fashion company Capri Group. The 5-star hotel, expected to open in 2027, will be located in Palazzo Caravita di Sirignano, adjacent to the Villa Pignatelli museum.
The Colella family, owners of fashion brands Gutteridge and Alcott, acquired the property in 2018 and since its acquisition, CEO Nunzio Colella has stated his ambition to provide Naples with a hotel experience that matches the individuality and charm of the city.
Previously a noble residence, the building has extraordinary features and an important history. Built in 1535, the first palace along the Riviera di Chiaia, Palazzo Sirignano was inhabited by noble dynasties such as the Bourbons and the Princes of Sirignano.
The restoration of this historic building has been assigned to globally acclaimed architect Michele Bönan, renowned for his architectural and interior design work on prestigious hotels and residences.
The Rocco Forte Hotels Naples project includes 46 spacious suites, a rooftop with a panoramic pool, 2 restaurants, generous private gardens, a bar, and a large spa. The opening is scheduled for 2027.
"I am honoured to be opening a Rocco Forte hotel in such a fascinating building in Naples," says Sir Rocco Forte. "We bring the experience of three generations of hospitality and the impeccable service for which Rocco Forte Hotels is known worldwide. I thank Nunzio Colella for his trust and am excited to embark on this new adventure together."
Nunzio Colella states, "I am proud to offer my city a luxury destination under the Rocco Forte Hotels brand and designed by the architectural star Michele Bönan. It will be a top-notch experience that will elevate Neapolitan hospitality to the level of major international cities. I thank Sir Rocco Forte, the Superintendency, the Municipality of Naples, and all our partners who will make this dream come true."
About Rocco Forte Hotels
Established by Sir Rocco Forte and his sister, Olga Polizzi in 1996, Rocco Forte Hotels is a collection of 14 individual hotels, resorts, residences and villas. All of the hotels are landmarks, both old and new, occupying magnificent buildings in exceptional locations. Led by a family who has been in hospitality for four generations, the hotels are united by their distinctive approach to service ensuring guests experience the best of the cities and surrounding areas. Rocco Forte Hotels comprises: Hotel de la Ville, Hotel de Russie and Rocco Forte House, Rome; Hotel Savoy, Florence; Verdura Resort, Rocco Forte Private Villas and Villa Igiea, Sicily; Masseria Torre Maizza, Puglia; The Balmoral, Edinburgh; Brown’s Hotel, London; The Charles Hotel, Munich; Hotel de Rome, Berlin; Hotel Amigo, Brussels and Hotel Astoria, St Petersburg. Future openings: Rocco Forte House, Milan in 2024; The Carlton, Milan and Costa Smeralda, Sardinia in 2025; Palazzo Sirignano, Naples in 2027.
Capri Group
Founded by Nunzio Colella and Anna Sorrentino in 1988, Capri Group began as a family-owned company and quickly grew into an international Group. Still led today by the founders along with their children Marianna, Veronica, Salvatore, and Francesco, the Group has 170 stores in 6 countries worldwide, with over 1300 employees. Alcott and Gutteridge are currently under the group. In 2024, Alcott plans a significant rebranding by opening the flagship store on Via Torino in Milan. Gutteridge, with almost 150 years of history, has become synonymous with sartorial quality and timeless elegance in men's fashion. In 2024, it will open a 500 sqm mega-store on Corso Vittorio Emanuele, where a tailoring service will also be introduced. The company's digitisation will include the creation of an app and a new marketing project aimed at meeting the needs of consumers increasingly drawn to omnichannel experiences. The Capri Group is also committed to minimising environmental impact with a series of measures throughout the entire life cycle of its products and the choices of materials for its physical stores.
