With more than 870 hotels in over 60 countries, Ramada by Wyndham is one of the world’s most recognised hotel brands. A new brand programme launching today, Discovering Red, celebrates this international presence by encouraging hotel guests to participate in a series of insider experiences, designed to learn about local culture in some of the incredible destinations around the world where Ramada hotels can be found.

Inspired by the brand’s signature red colour, Discovering Red includes a mix of activities themed around local cuisine, arts and music, which guests can experience both inside the hotels and within the surrounding neighbourhoods. From India’s colourful Rajasthan, must-see cities like Dubai, Lisbon and Milan, to picturesque locations in Greece, Germany and Jordan, the programme includes activities that are crafted by locals and which help travellers get to know new places, or to discover new sides of favoured destinations they return to time and time again.

Dimitris Manikis, President & Managing Director EMEA, Wyndham Hotels & Resorts, commented: “All around the world Ramada by Wyndham is known for warm hospitality that helps travellers ‘Say Hello to Red’ as they discover new and exciting destinations. Discovering Red taps into our guests’ desires to gain an authentic insight into each location, and we are thrilled to offer travellers new opportunities to get to know the world better whilst creating unique memories.”

Discovering Red experiences range from complimentary to up to £85 per person, based on location, season and group size, and can be booked directly at each participating hotel. For room reservations or to learn more, visit www.ramada.com. #SayHelloToRed Ramada by Wyndham is part of Wyndham Hotels & Resorts, the hotel company with over 9,200 hotels across more than 80 countries.