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Radisson Hotel Group opens first bold Radisson RED hotel in Southeast Europe

Radisson RED Belgrade has opened its doors as a new upscale lifestyle hotel, marking the debut of the vibrant Radisson RED brand in Southeast Europe. 


Lobby: A red “Fićo” Zastava 750 car -  a creative symbol of the fusion between past and present
Lobby: A red “Fićo” Zastava 750 car - a creative symbol of the fusion between past and present

Located on Takovska Street near the House of the National Assembly, Radisson RED Belgrade offers a unique blend of tradition and contemporary style, following a complete renovation and rebranding of the existing hotel building.

Old Town charm meets contemporary comfort at the new Radisson RED Belgrade, located in the buzzing heart of the “White City”. The opening of Radisson RED Belgrade marks the debut of the Group’s first bold and cutting edge upscale Radisson RED property, perfect for travelers looking for a playful twist on the conventional.

Meetings room
Meetings room

Following an extensive refurbishment and rebranding of the existing hotel building, Radisson RED Belgrade features 88 accommodation units, including three apartments. The contemporary, yet timeless and stylish interiors are infused with strong art and design features, perfectly aligned with Radisson RED’s signature creative and bold aesthetic. Artistic and industrial design lines seamlessly blend modern and traditional elements and promote an overall urban social atmosphere. Upon arrival at the entrance of the hotel, guests will find a red “Fićo” Zastava 750 car produced in the former Yugoslavian automobile factory in Kragujevac, a creative symbol of the fusion between past and present in Radisson RED’s trademark style. 

The hotel’s social and hyper-connected hospitality focus extends to the property’s communal areas, which include a modern restaurant, bar, and a sleek rooftop bar with views across the city. Coworking spaces and meeting rooms make Radisson RED Belgrade an ideal place for business meetings or combination of business with leisure travel. The hotel’s creative open living spaces with design details such as a feature fireplace and a billiards table provide the perfect setting to gather with friends and organize events. The seventh floor features a spacious fitness center with state-of-the-art equipment and stunning views of the city.

Meetings room
Meetings room

The latest technology and digital innovations ensure that guests enjoy a seamless guest experience, from the easy use of the hotel’s self-check-in terminals and the hotel’s app to access the rooms, to control of any of the room features, to orders of food and drinks. 

“We are immensely proud to open Radisson RED Belgrade as the brand’s first cutting-edge upscale Radisson RED property in Southeast Europe. We believe Radisson RED Belgrade will become a favorite destination among guests seeking a combination of comfort, style, bold design, and top-notch service. This hotel marks another key step forward in our mission to provide outstanding experiences to guests in our properties located in multiple cities and countries”, says Reli Slonim, President of the Management Board of Arena Hospitality Group, the operator of Radisson RED Belgrade. 

Belgrade, the capital of Serbia, is one of the oldest cities in Europe. Known for its Balkan flair, Belgrade boasts a fascinating mix of Byzantine architecture, art nouveau gems, and brutalist buildings. The city has become a popular destination for those looking for a lively, exciting, and cool European center for nightlife and culture, including theaters, museums, monuments, and opera houses which celebrate the city’s rich cultural heritage. One of the city’s most significant landmarks is the Belgrade Fortress at the confluence of the Danube and the Sava rivers. The fort is a testament to the city’s strategic importance during the Roman, Byzantine, Ottoman, Serbian and Austrian empires, and is now the site of several museums as well as the vast Kalemegdan park. Sunbathers, sports enthusiasts, and partygoers like to flock to the rivers for boat tours as well as the popular floating nightclubs.


Radisson RED is an (upper) upscale hotel brand that presents a playful twist on the conventional. The brand injects new life into hospitality through informal services where anything goes, a social scene that’s waiting to be shared and stylish public spaces with standout design to inspire our guests. Radisson RED hotels are designed to fit the needs of our guests by giving them endless opportunities to tune in and out switching effortlessly between business and pleasure. Guests and professional business partners can enhance their experience with Radisson RED by participating in Radisson Rewards, an international loyalty program offering exceptional benefits and rewards.

Radisson RED is a part of the Radisson family of brands, which also includes Radisson Collection, art’otel, Radisson Blu, Radisson, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.


Radisson Hotel Group is an international hotel group, operating in EMEA and APAC with over 1,320 hotels in operation and under development in +95 countries. The international hotel group is rapidly expanding with a plan to significantly grow the portfolio. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos. 

The Radisson family of brands portfolio includes Radisson Collection, art’otel, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.

Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely 100% Carbon Neutral.

At Radisson Hotel Group we care for people, communities and planet and aim to be Net Zero by 2050 based on the approved near-term Science Based Targets. With unique solutions such as 100% carbon neutral Radisson Meetings, we make sustainable hotel stays easy. To facilitate sustainable travel choices, all our hotels are becoming verified on Hotel Sustainability Basics.

The health and safety of guests and team members remain a top priority for Radisson Hotel Group. All properties across the Group’s portfolio are subject to health and safety requirements, ensuring we always care for our guests and team members.

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