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nhow Brussels Bloom Hotel opens:

The Creative Hub: Room for Art with Matching Interior Design 

Left to right: nhow room and entrance room at nhow Brussels Bloom
Left to right: nhow room and entrance room at nhow Brussels Bloom

nhow brand expands with the launch of its 7th hotel; an unconventional hotel experience with a different art form on every floor, including a floor designed by London designer Jessica Thacker

The nhow Brussels Bloom hotel has opened and celebrates art in all forms. Being immersed in a world of creativity and inspiration is the unique experience that this bold hotel offers. Located in the Botanique area, the cultural centre of Brussels, the hotel will be a place where business, leisure travellers and artists come together to share their passion for art and find new inspiration. The hotel is part of "nhow", NH Hotel Group's unconventional lifestyle brand and follows on from the successful opening of nhow London last year.  

All photos credit: NH Hotel Group

Left to right: Junior Suite with art from Jessica Thacker and view from hotel
Left to right: Junior Suite with art from Jessica Thacker and view from hotel

Unique art experience
The Creative Hub is a place where all different types of creativity come together, just like different people come together: locals, tourists and business travellers. Anyone who appreciates unconventional creativity will feel at home in this hotel. nhow Brussels Bloom is located in a vibrant area of the city, it is a 15-minute train journey from Brussels Airport and a 10-minute walk from Brussels North Station. 

The rooms are decorated like an artist's studio: upon entering, there is an explosion of colours and prints, while the sleeping area is just like a blank canvas waiting for its art to arrive. Each room has a unique painting, which steals the attention due to its neutral surroundings. The bathrooms are inspired by the photographer's workplace, the darkroom: mysterious, dark, and with a splash of colour here and there. Creativity is added by various Polaroid photos on the wall, inviting you to create your own nhow bathroom moments. 

Each floor is inspired by a different art form. The moment you step out of the elevator, you are completely immersed in the specific art theme. Jessica Thacker, London artist, designed the seventh floor with her abstract music-inspired paintings. nhow Brussels Bloom will open its other floors to more upcoming artists in the future. 

Left to right: cheat day station and hotel restaurant at nhow Brussels Bloom
Left to right: cheat day station and hotel restaurant at nhow Brussels Bloom

Get inspired while staying at nhow Brussels Bloom
In addition to 305 hotel rooms, the hotel has 12 meeting rooms for approximately 350 people. With the largest screen in Brussels, an amazing 17 by 4 metres, it is ideal for digital and hybrid events. Guests can have breakfast in the hotel restaurant or enjoy a drink and bitesized streetfood in the bar and restaurant. The hotel restaurant is a creative experience in its own. Diezijner x With Jeej has covered the walls, pillars and the cheat day station, in which you can get all sorts of pancakes and waffles, surrounded by unique graffiti art. Jeroen van der Knaap from With Jeej: "I just loved taking over the breakfast restaurant while the hotel was still under renovation and to get full freedom to turn the breakfast experience for guests into a creative one." You can go for your daily work out on the 8th floor in a fully equipped gym, with a beautiful view over the city. Guests can order an easel and a paint kit via room service to get creative during their stay. 

Left to right: Patch the chameleon on the façade and reception
Left to right: Patch the chameleon on the façade and reception

Artistic chameleon on hotel façade pays hommage to ‘The Creative Hub’
Every nhow hotel is inspiring, surprising and adapts to its surroundings like a chameleon. That’s why the embodiment of the nhow brand has arrived in Brussels: Patch, the colourful 8-metre-long chameleon, who previously brightened up both London and Amsterdam with its presence. With its impressive appearance, the chameleon represents the brand values ​​of nhow: self-discovery, change and creativity. Patch is placed on the façade of the hotel and will be lit up at night.     

Expansion of the nhow-brand
nhow is NH Hotel Group's lifestyle and design brand and is constantly growing. There are currently seven nhow hotels: Berlin, Milan, Rotterdam, Marseille, London, Amsterdam and now Brussels. The second nhow hotel in Germany will open its doors in 2022, with a total of 375 rooms, as nhow Frankfurt. Other nhow hotels are planned for the next three years in Rome, Santiago de Chile and Lima. 

About nhow hotels
nhow is NH Hotel Group's unconventional lifestyle brand. These iconic hotels have been designed by Foster + Partners, OMA (founded by Rem Koolhaas), Karim Rashid, Sergei Tchoban and Matteo Thun, among others. Everything in a nhow hotel is inspiring and surprising, from the lobby to the rooms and from services to the décor. The nhow experience is unique to each guest, but has the 'wow' factor in common. Located in leading creative cities, nhow hotels adapt to their environment like a chameleon. For more info and images, go to or visit

About NH Hotel Group
NH Hotel Group is a consolidated multinational player and a benchmark urban hotel operator in Europe and the Americas, where it runs more than 360 hotels. In 2019, the Company is working with Minor Hotels on integrating all its hotel trademarks under a single corporate umbrella brand with a presence in over 50 countries worldwide. A portfolio of over 500 hotels has been articulated around eight brands - NH Hotels, NH Collection, nhow, Tivoli, Anantara, Avani, Elewana and Oaks - to forge a broad and diverse range of hotel propositions in touch with the needs and desires of today's world travellers.