A newly renovated boutique hotel situated in the picturesque coastal town of Forte dei Marmi, Italy.
ASA Luxury is delighted to welcome to its portfolio La Serena, new to the UK and US market, where creativity meets elegance. Following a soft opening in July 2023, La Serena will open its doors to all guests from April 2024.
Located between the Apuan Alps and the sparkling Mediterranean Sea, 4* La Serena offers the perfect escape to Tuscany’s culturally rich riviera. The property brings a young, fresh approach to the local hospitality offering. Contemporary design is dominant throughout, offering 30 exclusive rooms and suites, a restaurant, bar and wine cellar, a vibrant lounge and lobby, a swimming pool, terrace and enchanting garden.
Echoing the artistic culture of the area, La Serena has curated an immersive gallery experience with walls showcasing colourful works of both established and emerging artists. La Serena allows guests to truly immerse themselves in a revolving exhibition as works and installations are doted inside the living spaces and large-scale sculptural pieces can be discovered across the gardens and poolside area. Beyond enchanting art aficionados, La Serena offers a residency programme to artists, connecting emerging talent with global audiences and inspiring fellow creatives.
About the propertyGuests are warmly welcomed into a sanctuary of comfort and sophistication, as each room at La Serena is designed to evoke relaxation and quiet luxury. Immersed in Italian excellence, rooms are ornamented with high-quality furnishings and accompanied by bathrooms sculpted from Carrara marble.
Through the artistic surroundings, tranquil ambience and exciting cuisine, La Serena transports guests to La Dolce Vita in one of Italy’s most vibrant waterfront destinations.
