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Marrakech: La Mamounia - The Magical atmosphere of Arabian Nights

The iconic five-star hotel recently underwent an important restyling project by Jouin Manku studio and with furniture from Pedrali

Recently, the iconic five-star hotel known as the “Grande Dame”, underwent an important restyling projectdesigned by Jouin Manku studio. Its new look enriches the timeless charm of this place,while adding a touch of modernity. The acclaimed duo composed by designer Patrick Jouin and architect Sanjit Manku gave greater dynamism to the hotel, by introducing new convivial spaces and environments, mainly dedicated to food & beverage. The many bars and restaurants are in fact the main characters, each with its own distinctiveness. They said: “The first time we visited La Mamounia, we had that strangeand comforting sensation of time slowing down, of life becoming simpler. Keeping hold of that feeling,we walked around the different spaces, breathing in their potential. Strolling around and happening uponchance encounters with unusual and magical places became our scenario for this new story'.

Located in the heart of Marrakech, La Mamounia is one of the most iconic sites in the imperial city.Developed on a surface area of eight hectares, it is characterised by a large garden full of citrus trees, secular olive trees,rose bushes, cactuses, bougainvilleas, fig and banana trees. An exotic, luxurious and refined placewhose history dates back to the XVIII century, when King Sidi Mohammed Ben Abdellah offered his four sons, as a wedding gift,a house and a garden located outside the Kasbah. The most famous was the one offered to prince Mamoun,who used to hold extraordinary garden parties, and inspired the name “La Mamounia”.

The hotel attracted many famous people over the years, including Winston Churchill,who defined it as “one of the most beautiful places in the world”.

Ester collection by Pedrali, designed by Patrick Jouin, was selected to furnish some of these spaces, includingthe Bar Marocain, the Churchill Bar and the Oenothèque. Ester is a mix of ergonomics, elegance and functionality.It is a precious monolith made of leather, complemented by refined die-cast aluminium legs.Its soft and graceful lines along with the great comfort offered by the seat made of polyurethane foamwith elastic belts, distinguish the hotel interiors, while matching the oriental flair.

Close to the gardens, the Bar Marocain is a peaceful spot where the guests can take some time to relax.A big counter with metal top, recalling the local culture, welcomes Ester barstools with satin bronzeframe upholstered in cognac leather, tones that reflect the essence of this place. The same barstools furnish alsothe Churchill bar. An intimate space, a sort of sanctum, in the middle of which is a block of sculpted black marble.The Oenothèque introduces a unique and innovative concept: it hosts a four-meter table in stoneand lava stone surrounded by Ester armchairs and more than 2000 bottles of wine, lit by a chandelier of cords.

Natural materials, like stone, find place also in the pool bar, focus of the garden.An environment characterised by the charm of passing time.Step tables by Pedrali, with marble top, complete the setting.

Jouin Manku studio

Pedrali is an Italian company producing modern furniture for contract and residential sectors. The collection results from meticulous research aimed at creating functional and versatile industrial design products in metal, plastic materials, wood and upholstery, which are often combined. Seating, tables, furnishings and lamps are all exclusively manufactured in Italy, combining tradition and innovation, engineering excellence coupled with creative brilliance.

The “100% Made in Italy” philosophy takes shape through internal production at the Mornico al Serio (Bergamo) headquarters, with its automated warehouse designed by architect Cino Zucchi, and at the Manzano (Udine) works.

High quality and respect for the environment represent Pedrali’s long-established practice, as can be seen by the brand’s use of water-based paints made principally from plant-derived resins for wood products, and by the certifications ISO 9001 for quality management, ISO 14001 for sustainable environmental management, FSC® C114358 for the use of timber from certified forests, and Greenguard for low emissions of toxic substances.

Experimentation with production technologies, use of diversified materials and collaboration with numerous designers have resulted in Pedrali winning important awards, such as the Compasso d'Oro ADI for its Frida chair.

Pedrali is a member of ADI, Associazione per il Disegno Industriale (Association for Industrial Design).