Anchored in a shared passion for distinctive design and memorable hospitality, Holiday Inn – the niu represents an exciting opportunity to combine the niu’s extensive domestic presence and unique design inspired by locality, with Holiday Inn’s global reputation and brand recognition.

Situated in the historic town of Erlangen, Holiday Inn – the niu Cure takes its design cues from the city’s well-known affiliation with medicine and medical technology. The name "Cure" pays homage to the medical progress of the city, which is reflected in the design ethos of the hotel. The use of ring-shaped pendant lamps, a warm pine-green and wood colour palette combined with natural materials throughout the hotel’s furnishings all aim to help promote relaxation and recuperation. Like all Holiday Inn – the niu properties, the 177 room Holiday Inn – the niu Cure is designed to be stylish and homely, while providing guests with all the comforts needed to refresh and recharge.

Mario Maxeiner, Managing Director, Northern Europe at IHG Hotels & Resorts, commented: “We are delighted to work with our partners at NOVUM Hospitality, to open the first Holiday Inn - the niu hotel in Germany. This is a brand collaboration that offers guests the comfort and expertise of one of the world’s most recognised and trusted brands, Holiday Inn, combined with the stylish and locally inspired design of the niu. Holiday Inn - the niu Cure is an excellent first representation of how this brand collaboration comes to life. We look forward to converting and opening the doors to more than 50 existing hotels for this brand collaboration in the months to come.”

David Etmenan, Chief Executive Officer & Owner NOVUM Hospitality, said: “As one of Europe's largest privately-owned hotel operators, we look forward to witnessing our flagship brand, the niu, embark on a new chapter alongside the globally renowned Holiday Inn brand. The opening of our first Holiday Inn – the niu hotel in Erlangen marks the first step in our collaborative journey with IHG Hotels & Resorts, and we eagerly anticipate the launch of over 50 more Holiday Inn – the niu hotels in the near future. In fact, we are delighted to have also signed our first pipeline property for Holiday Inn – the niu with IHG.”

Samira Said, CEO NOVUM Hospitality, added: “Since signing our long-term agreement with IHG Hotels & Resorts in April of this year, we have achieved remarkable progress in a relatively short period of time. Seeing this collaboration come to fruition has been a genuine pleasure, as it highlights a strategic milestone in our company’s history. We are beyond proud of what our teams – both at IHG and NOVUM Hospitality – have accomplished in the past weeks and months.”

As with Holiday Inn’s Open Lobby concept, all Holiday Inn – the niu hotels have ‘Living Lobbies’ - feel-good oases to help guests unwind and relax or serve as a great co-working space.

In the coming months, more Holiday Inn – the niu hotels are expected to open. This will include locations such as Nuremburg, Frankfurt, Cologne, Dusseldorf, Berlin, Munich, Hamburg and Potsdam, and outside of Germany, it will be available in locations including Amsterdam and Haarlem in the Netherlands, Manchester in the UK and Vienna, Austria. More recently, IHG and NOVUM Hospitality signed their first additional pipeline hotel for Holiday Inn – the niu. This property is in addition to the initial 52 signed under this brand collaboration in April 2024.

IHG Hotels & Resorts has 96* open hotels across Germany spanning multiple well-known brands, including InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels & Resorts and Holiday Inn Express, offerings guests plenty of choice when deciding where to stay for their next trip. Loyalty members and guests can explore IHG Hotels & Resorts’ more than 6,000 hotels and 19 brands globally via the IHG One Rewards mobile app – all in the palm of their hand.

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