Germany, Netherlands, Austria, UK and Turkey to welcome new midscale conversion brand.
IHG Hotels & Resorts has announced the signing of four new Garner properties, extending the brand’s presence across the UK and Europe.
Launched in August 2023, Garner occupies the midscale conversion space, offering owners flexibility and strong returns, and guests a high quality, distinct experience at a price that’s hard to find. With a clear focus on ease and simplicity, the brand has seen rapid global growth, with 76 properties signed in the first half of 2024 alone, with 58 of those coming to IHG’s Europe market.
Interest in conversion opportunities continues to grow, reflecting the growing demand for access to IHG’s enterprise platform, including its revenue-generating systems, marketing and loyalty programme that support performance, increase efficiencies and drive returns. The first half of 2024, IHG saw record conversions activity globally, representing 41% of openings and 55% of signings.
(Mrs) Willemijn Geels, Vice President, Development, Europe, IHG Hotels & Resorts, commented: “We are delighted by the rapid expansion of Garner and the interest shown by our partners in this exciting new brand. We know our owners seek stronger returns on investments with an ability to reduce pre-opening costs by quickly moving to operational and now-open status, which is exactly what our newest brand, Garner delivers.
“As with all conversion opportunities, Owners also benefit from a quicker access to IHG’s enterprise, including its digital capabilities, global sales organisation, and award-winning distribution systems and loyalty programme, IHG One Rewards. We also know many travellers increasingly value straightforward; no-fuss stays that help them get on with their journeys. We look forward to welcoming guests to the first Garner properties to open in Europe in the coming months.”
UK & Ireland
Northern Europe
Southern Europe
Designed to meet the evolving needs of today’s travellers, Garner provides convenient locations, secure and comfortable accommodations, and 24/7 refreshments at the Garner Shop, ensuring a seamless experience that allows guests to focus on what matters most.
Since its launch in August 2023, Garner has rapidly expanded its global presence, with 79 properties signed in markets including the US, UK, Germany, Japan and Türkiye and four already open and welcoming guests.
*All numbers as at 30 June 2024 unless otherwise stated
About IHG Hotels & Resorts
IHG Hotels & Resorts is a global hospitality company, with a purpose to provide True Hospitality for Good.
With a family of 19 hotel brands IHG has more than 6,400 open hotels in over 100 countries, and a development pipeline of over 2,200 properties.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 375,000 people work across IHG's hotels and corporate offices globally.
About Garner
Garner hotels, IHG Hotels & Resorts' new midscale conversion brand, was designed for travelers seeking a high-quality and relaxed stay, whether staying for business or leisure. With a promise to deliver ‘easy going stays that get you on your way,’ Garner provides the essentials that matter most to value-driven guests – convenient locations, a sound night’s sleep and a hot breakfast all at an affordable price point.