The leading Turkish hotel company Gürok Group, known for its exquisite properties including JOALI Maldives and JOALI BEING, introduce their new brand BIJAL Resorts, with the first ultra-luxury all-villa resort officially launching in March 2024 in the Antalya Province, Turkey. BIJAL combines the outstanding Turkish hospitality the group introduced over 30 years ago with Ali Bey Hotels & Resorts, with the ultra-luxury experience they have acquired through multiple award-winning JOALI Maldives and JOALI BEING. 

The intimate, sustainably-minded, 19-villa resort designed by Autoban, responsible for various top hotel and restaurant projects worldwide, is hidden away in expansive grounds, including a pine forest – where the only audible sounds are cicadas and the breeze in the trees – as well as a pristine and unspoilt beach on the Turkish Riviera; the perfect backdrop for families, groups and couples to reconnect with loved ones and meet like-minded people.  

The Psychology of Play and Travel
Revolving around the theme of play, with the motto “we see play everywhere”, BIJAL, meaning enlightenment in Hindi, is based on the insight that play processes have a positive effect on the mind and soul. Although usually associated with children, play is actually a crucial element for adults as well to aid relaxation and connection. The brand’s vision is to put play back into the lives of guests who have forgotten how to, with a stay designed to boost life energy and potential.  

BIJAL brings innovative services, immersive environments and well considered playful moments together to trigger imagination and creativity, enabling guests to adopt new perspectives on life’s challenges. 

Villas and Grounds
Each meticulously designed one, two, three or four bedroomed villa at BIJAL comes with its own impressively sized private pool within a spacious walled garden offering total privacy. Every space is a masterpiece of modern sophistication, effortlessly blending comfort with natural materials and striking aesthetics to create an oasis of relaxation and style.  

Spa and Fitness
At the ClubHouse, the spa celebrates the art of self-care, offering a serene sanctuary where guests can reconnect with themselves; surrender to the healing touch of BIJAL’s spa therapists or embark on a journey of wellness and fitness in the state-of-the-art facility, which includes beautiful Turkish Baths, sauna and hammam, as well as three treatment rooms, offering Thai and Shiatsu massages.

Spearheading Tourism Development in Turkey
Representing a $20 million investment, as part of the company’s wider expansion plans, Esin Gural Argat, Deputy Chairperson of Gürok Group emphasised the project’s contribution to the country’s economy, creating employment opportunities through foreign currency flow. In January – May 2023 there was a 23.65% increase in visitors to Turkey compared to the same time-period the year before. However, there is a need to move away from a reliance on all-inclusive coastal resorts, restricting tourists to their accommodation, preventing them from exploring the destination and meaning that local businesses miss out on sales. BIJAL Resorts is a trailblazer for ultra-luxury accommodation in the region and hopes that this model will lead to more high-end developments that serve to further enhance the reputation of this part of Turkey’s stunning coastline and great more opportunities for locals and tourists alike.   

www.bijal.com.tr